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Meet Women's Conference Honcho Michelle Patterson

Michelle Patterson is CEO of EventComplete, host of the new California Women's Conference, coming to Long Beach in September. She talks about why she thinks the conference is still important.

On March 3, 1913, the day before the inauguration of President Woodrow Wilson, 5,000 suffragists paraded in Washington, D.C. to encourage support of women’s suffrage—the right to vote and to hold office. As the suffragists, whose numbers did include a few men, marched down Pennsylvania Avenue, they were met with some support but also a lot of abuse. Marchers were spit at, insulted, and physically attacked. The local police did little to control the mobs and at the end of it all between 100 and 200 women were hospitalized. The response only fortified the women’s resolve to continue to publicly demonstrate in the pursuit of greater equality.

99 years later times have changed, and evidence of that change in American women’s status will be seen right here in Long Beach on September 23 and 24, as The (resurrected) California Women’s Conference (CWC) returns for a weekend of discussion, display and action that was seeded in the 1980s by California Governor George Deukmejian and his wife, First Lady Gloria Deukmejian, long-time Long Beach residents. The first incarnation of the CWC, the California Governor and First Lady’s Conference on Women, came about in response to high rates of failure among women owned businesses. The idea was to give women better access to the resources and funding to bolster their fledgling ventures.

The Women’s Conference continued to be hosted by successive Governors’ wives, and culminated with last year’s blow-out conference/rave put on by the glamorous Maria Shriver. Tickets sold out within minutes. But then Governor Brown and his wife Anne Gust Brown decided, in a new era of California austerity, not to hold the conference. In fact, they even eliminated the official post of First Lady in their effort to cut budget costs.

Recently I had the opportunity to speak to the new organizer of the California Women’s Conference (CWC), Michelle Patterson, CEO of EventComplete, and we talked about what we can expect from this relaunched event. Her concept for the new CWC is that it will return to an emphasis on women entrepreneurs and to a more “business-centric focus”; in the spirit of the original conference which Former First Lady Gloria Deukmejian hosted starting in 1985. Patterson is excited about bringing the Women’s Conference back to life here in Long Beach. She says that others had been approached to resurrect the huge event, but nobody wanted the job. Basically, there was “no one else to do it.”

Patterson has become the biggest cheerleader for the CWC, cultivating investors, and  building relationships with Long Beach dignitaries like First Lady Nancy Foster and Peace Builders founder Michelle Molina. The story that Patterson likes to tell, and which nicely couches her new conference in the lore of the old, is about her experience as a 13 year-old girl who got the chance to interview Governor Deukmejian and was inspired by his encouragement. She hopes to inspire women, in the same way Governor Deukmejian did for her, to follow their dreams and passions. 

In her previous corporate life Patterson said she “absolutely” encountered the glass ceiling. “I was coached on being tougher...It was very much about the dollar and there was no emotion. It was really tough.” But she, “got to the point in corporate America where there was no creativity.” It is part of why she felt the conference still needed to be here, because this is a historical time for women. “There are more women in the workforce than ever before. Here we are in the State of California with phenomenal organizations supporting women and (support for women) is what is getting cut…This event is about women for women…I feel like, definitely, this is what I am supposed to be doing.” She exclaims, “Do what you love because you will fall in love every day.

The CWC, like previous ones, will host panel discussions, an exhibit hall set up as a city center with a stage and a community feel. The "streets" will be named for sponsors. 20% of ticket sales will go back to charities chosen by ticket buyers. Goodwill, a major conference partner, was able to pre-release tickets to their supporters. Often in the past many people who were not connected to corporate sponsors and could not get tickets. Patterson hopes the refocusing on the woman entrepreneur will make the event more accessible, less star-studded. Tickets are still available and may be purchased at the Conference website: https://register.eventcomplete.com/step_2.php

How different this event will be from that day the Suffragists marched in Washington DC. Police may still be on hand in Long Beach in September, but only to direct traffic and watch as thousands of women come to explore their ideas and dreams with like-minded women and men from around California, and beyond. 

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Nancy Wride (Editor) June 17, 2013 at 01:40 pm
Hi Mark. I'll see if I can find out. Roughly what time and nearest landmark if any?
Nancy Wride (Editor) June 3, 2013 at 12:49 pm
Love it! Thanks to our new bloggers. :D
Should he be teaching your children?
Mike Ruehle June 3, 2013 at 01:36 pm
Prior to his election as a write-in candidate, Councilman Patrick O'Donnell told the Long BeachRead More Business Journal on February 28, 2012 the following:***** LBBJ: If you win the reelection, will you commit to a full four-year term?***** Councilman O'Donnell: If you run for four, you serve four. ***** LBBJ: So, you're not going to run for Assembly in two years? ***** O'Donnell: Correct. ***** LBBJ: No matter what? ***** O'Donnell: Correct. If you run for four, you serve four. ***** If you can't trust O'Donnell's word, why would anyone vote for him to be their representative for political office? ***** http://www.lbreport.com/news/jan13/odonlbbj.htm
Nancy Wride (Editor) June 3, 2013 at 02:22 pm
And do his supporters care about this, do you think? No doubt others will.
Mike Ruehle June 3, 2013 at 11:43 pm
Regarding, "do O'Donnell's supporters care?", many of O'Donnell's supporters are inRead More elected and appointed public positions, and their support of O'Donnell includes placing the financial burden of a $150,000 special election on the taxpayers. I would think that a responsible journalist would ask each of them about that issue.
This is what the new path will look like.
Richard May 31, 2013 at 10:54 am
This opinion piece is so full of self-serving hot air it could float. Two paths will make the beachRead More look like a freeway? The author clearly hasn't seen too many freeways lately. Speaking of seeing, if the author would care to spend a little time looking at the beach (which I do on a daily basis, as I live overlooking the Bluff) they would realize that the current bike/pedestrian path is the most heavily used and enjoyed segment of the beach from the Belmont Pier to Shoreline Village. On any given day, there will be hundreds of people on the paths, compared with a handful on the sand itself. The author inadvertently makes that point when he or she writes that the beach "...should be valued for its own recreational value." Clearly, many more people enjoy walking, running or bicycling on the path than on the beach itself. Give the people what they want, and not what a mysterious, nameless, faceless group is trying to block.
Shore Resident June 3, 2013 at 08:37 am
Uh, Richard? Opinion pieces are by nature self-serving and one sided. I'm not saying that is agreeRead More with the opinion, just saying that gordana can have her say.